Lead‑to‑close for roofing marketing agencies

Roofing jobs are big and slow to close. We keep every lead and every estimate followed up until it books, under your brand.

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Where roofing leads go cold

Your marketing brings the leads. These are the moments they slip away.

01The week after a stormLeads arrive faster than the office can call back, and the slowest replies go to competitors.
02The estimate that sits for weeksThe homeowner gets three estimates. The roofer who follows up usually wins it.
03The yard sign nobody can textA neighbor sees the sign but has no quick way to ask for a free inspection.

To your client it looks like bad leads. The blame lands on you, and it costs you the retainer.

What runs for every roofing company

The whole lead-to-close system, set up and maintained by our team in each client's account. Your client only sees your brand.

6core features, always on
Instant replyEvery lead gets a text and an email within a minute, however many come in.
Missed-call text-backCallers get a text, not voicemail.
Lead nurtureFollow-up until the homeowner replies or books an inspection.
Team alertsThe office or estimator is alerted, with a backup contact after 15 minutes.
Booking and remindersInspections booked online, with 24h and 2h reminders.
No-show recoveryA missed inspection gets a rebooking message over the next few days.

Add-ons that fit roofing clients

Free to switch on per client in your hub, on top of the six core features.

Quote follow-upEvery estimate gets followed up until the homeowner answers.
Keyword repliesHomeowners text a word like ROOF from a yard sign and get an offer and a booking link.
Old-lead reactivationPast estimates that never closed get a fresh message.

Add it to your roofing package

Sell it as part of what you already do, not as another piece of software.

Example: a roofing company's retainer

Facebook and Google Ads management$1,200
Local SEO$500
Lead-to-close, under your brand+$500
New monthly retainer$2,200
Example figures. Your services and prices will differ.

What your agency keeps

Your cost is $175 a month per live client, plus $300 one-time setup per client. Usage for texts, calls and email is typically $15–30 a month.

You set the price. It costs you $175 a month per live client, plus usage. Charge $500 and you keep $325 a month for that client; charge $1,000 and you keep $825.

That margin repeats every month, with no one to hire or manage, and your client gets a reply to every lead you bring them.

How to price it in your retainer

A whole team for less than one hire

What it costs each month to run lead-to-close for five clients.

Hire locally ~$5,500/month

One CRM specialist's base salary, at the US average of $66,146 a year.

  • Plus payroll taxes and benefits
  • Plus software to buy and learn
  • Plus your time managing them
Hire contractors or freelancers $10–100/hour

Typical rates in HighLevel job posts. Every build, fix and change is billed time.

  • Plus software you pay for
  • Support stops when the project ends
  • Your clients wait on one person
Lowest cost SellableCRM $875/month

Five live clients at $175 each. Plus $300 one-time setup per client and usage, typically $15–30 a month.

  • A dedicated team, setup and testing
  • Texting approval and support included
  • No hiring, no managing, no training
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Example for five clients. Local hire: PayScale, average US CRM specialist base salary, 2026. Contractors: HighLevel job posts on Upwork, November 2026. Your costs will differ.

Questions agencies ask

What happens when a storm brings a flood of leads?
Every lead gets an instant reply and goes into follow-up straight away, however many arrive at once. Your client's team is alerted to each one, so nothing waits in a pile.
Can homeowners text a keyword from a yard sign?
Yes. With the keyword replies add-on, someone who texts a word like ROOF gets an instant reply with an offer and a booking link. You set the keywords in your hub.
Can it follow up on old estimates?
Yes. Quote follow-up handles new estimates, and old-lead reactivation can message past leads in small daily batches. Both are free to switch on.
How much does it cost?
$175 a month per live client, plus $300 one-time setup per client. Texts, calls and email are passed through as usage, typically $15–30 a month per client. All prices are in US dollars.
Will my client see SellableCRM?
No. Texts, logins and monthly reports carry your agency's brand, and we never contact your clients. You stay the point of contact.

Start with one client.

Choose the roofing company with the highest lead volume and the slowest response times. We’ll set everything up under your brand.

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