Lead‑to‑close for plumbing marketing agencies

Plumbing leads are urgent, and whoever answers first usually gets the job. We make sure your clients answer first, under your brand.

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Where plumbing leads go cold

Your marketing brings the leads. These are the moments they slip away.

01The burst pipe at 6 amThe homeowner calls, gets voicemail, and calls the next plumber before the office opens.
02The web form nobody sawSent on Sunday, answered on Tuesday. By then the job is done by someone else.
03The estimate nobody chasedA water heater estimate goes out, and nobody checks back to book it.

To your client it looks like bad leads. The blame lands on you, and it costs you the retainer.

What runs for every plumbing company

The whole lead-to-close system, set up and maintained by our team in each client's account. Your client only sees your brand.

6core features, always on
Instant replyA text and an email to every new lead within a minute, day or night.
Missed-call text-backCallers who can't get through get a text, not voicemail.
Team alertsThe office or plumber is alerted, with a backup contact after 15 minutes.
Booking and remindersVisits booked online, with 24h and 2h reminders.
Lead nurtureFollow-up until the customer replies or books.
No-show recoveryA missed visit gets a rebooking message over the next few days.

Add-ons that fit plumbing clients

Free to switch on per client in your hub, on top of the six core features.

Quote follow-upEstimates get followed up until the customer answers.
Review requestsA review request after every finished job.
Referral askHappy customers get asked who else needs a plumber.

Add it to your plumbing package

Sell it as part of what you already do, not as another piece of software.

Example: a plumbing company's retainer

Google Ads management$900
Google Business Profile management$400
Lead-to-close, under your brand+$500
New monthly retainer$1,800
Example figures. Your services and prices will differ.

What your agency keeps

Your cost is $175 a month per live client, plus $300 one-time setup per client. Usage for texts, calls and email is typically $15–30 a month.

You set the price. It costs you $175 a month per live client, plus usage. Charge $500 and you keep $325 a month for that client; charge $1,000 and you keep $825.

That margin repeats every month, with no one to hire or manage, and your client gets a reply to every lead you bring them.

How to price it in your retainer

A whole team for less than one hire

What it costs each month to run lead-to-close for five clients.

Hire locally ~$5,500/month

One CRM specialist's base salary, at the US average of $66,146 a year.

  • Plus payroll taxes and benefits
  • Plus software to buy and learn
  • Plus your time managing them
Hire contractors or freelancers $10–100/hour

Typical rates in HighLevel job posts. Every build, fix and change is billed time.

  • Plus software you pay for
  • Support stops when the project ends
  • Your clients wait on one person
Lowest cost SellableCRM $875/month

Five live clients at $175 each. Plus $300 one-time setup per client and usage, typically $15–30 a month.

  • A dedicated team, setup and testing
  • Texting approval and support included
  • No hiring, no managing, no training
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Example for five clients. Local hire: PayScale, average US CRM specialist base salary, 2026. Contractors: HighLevel job posts on Upwork, November 2026. Your costs will differ.

Questions agencies ask

How fast does a new plumbing lead get a reply?
Every new lead gets a text and an email within a minute, and missed callers get a text-back right away. The system is built so no lead waits for the office to open.
What if my client's office misses the lead?
Your client's team is alerted first. If nobody responds in 15 minutes, a backup contact is notified, and follow-up keeps going until the customer replies or books.
Can it follow up on estimates?
Yes. The quote follow-up add-on checks back on every estimate until the customer answers. It is free to switch on.
How much does it cost?
$175 a month per live client, plus $300 one-time setup per client. Texts, calls and email are passed through as usage, typically $15–30 a month per client. All prices are in US dollars.
Will my client see SellableCRM?
No. Texts, logins and monthly reports carry your agency's brand, and we never contact your clients. You stay the point of contact.

Start with one client.

Choose the plumbing company with the highest lead volume and the slowest response times. We’ll set everything up under your brand.

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