Lead‑to‑close for dental marketing agencies

New patients book with the practice that answers first. We make sure your dental clients answer every inquiry and fill the chair, under your brand.

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Where dental leads go cold

Your marketing brings the leads. These are the moments they slip away.

01The new-patient call at lunchThe front desk is with patients, the call goes to voicemail, and the caller books with another practice.
02The appointment that no-showsA booked cleaning becomes an empty chair, and nobody reaches out to rebook it.
03The patient overdue for a checkupMonths pass, nobody sends a reminder, and the patient drifts to another practice.

To your client it looks like bad leads. The blame lands on you, and it costs you the retainer.

What runs for every dental practice

The whole lead-to-close system, set up and maintained by our team in each client's account. Your client only sees your brand.

6core features, always on
Instant replyEvery new patient inquiry gets a text and an email within a minute.
Missed-call text-backCallers who reach voicemail get a text right away.
Booking and remindersAppointments booked online, with 24h and 2h reminders.
No-show recoveryA missed appointment gets a rebooking message over the next few days.
Team alertsThe front desk is alerted, with a backup contact after 15 minutes.
Lead nurtureFollow-up until the patient replies or books.

Add-ons that fit dental clients

Free to switch on per client in your hub, on top of the six core features.

Service remindersCheckup reminders after the interval you set, with a link to book.
Review requestsA review request after each visit.
Old-lead reactivationPast inquiries that never booked get a fresh message.

Add it to your dental package

Sell it as part of what you already do, not as another piece of software.

Example: a dental practice's retainer

Social media management$1,000
Google Ads management$800
Lead-to-close, under your brand+$500
New monthly retainer$2,300
Example figures. Your services and prices will differ.

What your agency keeps

Your cost is $175 a month per live client, plus $300 one-time setup per client. Usage for texts, calls and email is typically $15–30 a month.

You set the price. It costs you $175 a month per live client, plus usage. Charge $500 and you keep $325 a month for that client; charge $1,000 and you keep $825.

That margin repeats every month, with no one to hire or manage, and your client gets a reply to every lead you bring them.

How to price it in your retainer

A whole team for less than one hire

What it costs each month to run lead-to-close for five clients.

Hire locally ~$5,500/month

One CRM specialist's base salary, at the US average of $66,146 a year.

  • Plus payroll taxes and benefits
  • Plus software to buy and learn
  • Plus your time managing them
Hire contractors or freelancers $10–100/hour

Typical rates in HighLevel job posts. Every build, fix and change is billed time.

  • Plus software you pay for
  • Support stops when the project ends
  • Your clients wait on one person
Lowest cost SellableCRM $875/month

Five live clients at $175 each. Plus $300 one-time setup per client and usage, typically $15–30 a month.

  • A dedicated team, setup and testing
  • Texting approval and support included
  • No hiring, no managing, no training
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Example for five clients. Local hire: PayScale, average US CRM specialist base salary, 2026. Contractors: HighLevel job posts on Upwork, November 2026. Your costs will differ.

Questions agencies ask

Does it replace the practice's scheduling software?
No. It handles inquiries before they become patients: replies, follow-up, booking and reminders. If the practice needs a connection to other software, that's custom work at $40 an hour, quoted in advance.
Can it bring back patients who are overdue?
Yes. The service reminders add-on messages past patients after the interval you set, with a link to book. It is free to switch on.
What about no-shows?
Every booking gets 24h and 2h reminders. If a patient still misses the appointment, no-show recovery sends a rebooking message over the next few days.
How much does it cost?
$175 a month per live client, plus $300 one-time setup per client. Texts, calls and email are passed through as usage, typically $15–30 a month per client. All prices are in US dollars.
Will my client see SellableCRM?
No. Texts, logins and monthly reports carry your agency's brand, and we never contact your clients. You stay the point of contact.

Start with one client.

Choose the dental practice with the highest lead volume and the slowest response times. We’ll set everything up under your brand.

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